Chances are, if you’re reading this, your interest is piqued by colleagues and friends who are offering intensives to high-achieving, motivated clients who are building this niche approach to offering services. 

As a therapist, your options for offering your services are unlimited from telehealth, to in-person to walking therapy, plus many more. But the most lucrative, and for many therapists, the most emotionally satisfying in terms of transformation achieve, are intensives. 

During this 8-session Coaching Program together, we meet one-hour weekly with work to be accomplished during the interim. 

Why consider intensives? 

Well, perhaps you’re not that keen any longer on sitting behind your computer with the very real drawbacks of isolation and lack of human contact with your clients and visual cues that being in person provides. 

Or perhaps you’re raising a young family and need the freedom of providing the therapy services you worked hard to obtain, but on your schedule — and perhaps one or two weekends a month. You’re drawn to the idea of one or possibly two weekends a month. 

Or maybe you’re nearing retirement and you’d like to continue offering your expertise with the added benefit of supplementing your retirement income. You’ve built a practice with clients who would love to continue to work with you in a new and exciting way. 

Well, the good news is: You’re actually not the only one craving more in-person, one-to-one connection; you’re clients are too!  Many clients are very willing to pay for the transformative experience that an intensive provides. 

The reasons high-end clients are attracted to intensives are simple. They offer: 

The opportunity for intimate, one-on-one connection without being confined by the clock. You know, as a therapist, clients often just get going 45 minutes into the hour and then it’s time to wrap up. Intensives allow for long, deep work to be done. 

The ability to intensely focus on the issues that your client presents in a way that hourly sessions and shorter intensives in your office cannot. 

Rejuvenation and relaxation by being in a change of environment, inviting insight and inspiration. A bonus to take home that doesn’t get packed in the suitcase! 

The benefits to you are numerous: 

The prospect of follow-up sessions if you wish, to help maintain the progress made during the intensive. 

A much more powerful marketing campaign offering high-end intensives than how you currently promote your therapy sessions. 

Marketing to a smaller group of potential clients optimizes your time overall in planning, scheduling and follow-through sessions. It’s much time intensive to schedule multiple therapy sessions than one or two weekends a month. 

Finally, an opportunity to flex your creativity in your niche, unconfined by time and place. 

Intensives are truly a win-win: Your client(s) experiences a truly transformative experience in a fraction of time than in therapy and you have the freedom of time and make the money your deserve as an expert in your niche. 

I know you may have questions, like: 

“Am I ready to start offering intensives?” 

“How do I handle the logistics of an entire weekend intensive? There are so many details to consider!” 

“How can I make this a high-end intensive that actually delivers?”

Let me assure you, you already have what it takes as a therapy professional! I’ll share why and how. 

I know it can seem daunting and perhaps risking time, energy and money is a little daunting. I get it. 

Or maybe there’s just way too many details to consider—the flow of your intensive, the logistics, getting  your clients to the venue to name several. 

Or maybe you just truly don’t know where or how to get started. 

You can figure all this out on your own of course, but —you really don’t have to! I can get you up and running quickly and efficiently! 

As a psychotherapist myself offering intensives for nearly three decades and a therapy practice coach for my colleagues, I provide the expertise, focus and strategy that can help you! 

I’m offer a step-by-step, personalized coaching program that can help you produce an amazing, effective intensive, from start to finish. 

Let me share what you’ll learn in our one-on-one five week coaching program 

I guide you through every step in planning and creating your intensives, including the flow and tone of your intensive. 

We’ll address the logistics of your intensive, including securing your perfect location. 

Naming, marketing and positioning your intensive for consistency in schedule. 

Here are the details of what you’ll learn in our five weeks together: 



Week 1: The Basics of Offering Your Intensive 

Here we answer the questions: What makes your intensive unique? What expertise in your niche or modality is compelling for your potential and current clients? Module 1 will help you answer all these questions and so much more! 

A super simple method of positioning and promoting your intensives. 

Developing your intensive so that it meets and exceeds your client’s expectations — and importantly, the quick and easy way to discover what those expectations are. 

What you MUST do before your intensive to garner glowing, reputation-boosting testimonials from attendees after 

Why intensives are perfect for your therapy practice wherever your clients are in the state in which you’re licensed. Their proximity to you becomes a non-issue. 

How to introduce the techniques to help your clients experience breakthroughs in the midst of relaxation. 

What NOT to do during your intensive if you want your clients to reflect on it as a wonderfully enriching experience—critical for positive customer review! 

An introduction to creating a landing page for your website and other marketing materials for your intensive, helping you overcome objections. Details are introduced in a later module. 

Module 2: Creating Content for Your Intensive 

Our next important task in creating your intensive is to develop a layout and planned content. Many details must be established including: 

Properly planning the pace, presentation, content and timing of your content. Clients can easily become overwhelmed, tired and lose focus and intensives are hard work for you. Allowing time for psychoeducational material, rest, meals and certainly some down time dedicated to building rapport is important. And will serve to the intensive valuable for your client. 

When developing your content, we’ll determine the one, major tangible goal for intensive and why this is important to convey to your clients. 

Three questions to help ensure that your content is new and fresh. 

Creating a proper ending to your intensive to encourage further work, either on their own or with you. 

Creating and building interest in your intensive so your clients remain engaged and excited about the progress they will make. 

The easiest way to pre-qualify your intensive clients, both as individuals or couples. 

How to announce your intensive to your colleagues for referrals. 

Pricing your intensive and offering payment options. 

PLUS: How to brainstorm the name of your intensive using keywords important to your niche. 

Module 3: Location, Location, Location! 

In Module 3, we walk through the tasks necessary to find your perfect location, including: 

What to look for in accommodations that will allow for the greatest amount of progress as well as rest and relaxation. 

What you really need to look for in a location–plus the one thing you MUST do before your intensive to make sure you’ve really found “the one”. 

How to pick a location that perfectly fits your niche and how overlooking this detail can set you up for discomfort and discontent. 

Five strategies for leveraging the uniqueness of your location to ensure it lives up to its promise. 

Five important ways to make this a positive and memorable experience. 

If working with a couple, how to create a top-shelf experience for your clients that caters to each individual’s needs, schedules and preferences—even if they’re vastly different!

Module 4: Ensuring Your Client’s Transformation 

It’s time to really add a few finishing touches to amp up the transformation that you’d like your clients to achieve. Module 4 is all about special, unique ways you can ensure that your individual client or couple return home with a new level of insight, having experienced a transformation that would have taken two to three months of hourly sessions, including: 

The one thing to provide to make certain they will feel accomplished and transformed. 

Ensuring that your client(s) remains healthy and safe. 

Uncovering hidden costs of your intensive and how to How to uncover hidden costs or other potential issues before they happen–and what to do if disaster does strike during your getaway 

The necessary details that need attention to ensure your intensive runs smoothly. 

Flawless follow-up. I’ll share with you exactly what to do after your intensive to ensure the momentum your client made is not lost. 

PLUS: 7 creative ways to add an extra touch to your intensive and create a lasting relationship with your client for future sessions and referrals. 

Don’t leave creating a part of your therapy practice that can be so lucrative and freeing for you, to chance. Together we’ll create a customized step-by-step blueprint for your niche that walks you through exactly how to create your intensive. 

With my expertise in holding hundreds of intensives as a therapist and coach and helping my therapy colleagues do the same, you won’t have to go forward alone. I’m here to help! 

One last thing to help you decide: I offer special financing for coaching programs such as this that allow you to move forward without hesitation to get your goal that much faster! 

Thank you for your time! 

Warm Regards,
Teresa Lauer, LCPC, LMHC